Friendship. Brotherhood. Tradition. This is the story behind The Hunt Bowl Helmsman, a commemorative piece honoring a gathering that has become as meaningful as the game itself.

Since February 1, 2009, a group of colleagues—who became friends, and ultimately brothers—has met every year for the Super Bowl. Through promotions, relocations, a global pandemic, and the changing rhythms of life, the streak has never been broken. Whether together in person, online, or in hybrid form, The Hunt Bowl has remained a constant: a celebration of food, fellowship, and the enduring bonds of family built by choice.

For years, Sole Food Brand® has joked that the event deserved its own official merchandise. Now, that moment has arrived.

This Special Edition Helmsman Fleece Rugby Pullover is inspired by the colors of the New York Football Giants, the team of the hosts—and fittingly, the only team among the brotherhood to reach and win the Super Bowl during the Hunt Bowl Era. The Giants won the year before the inaugural gathering, and once again during its historic run, making this colorway a tribute to the legacy of the hosts and the spirit of the event.

Crafted in Premium Select fleece with heritage rugby detailing, The Hunt Bowl Helmsman carries the unmistakable SFB identity while honoring the traditions of a brotherhood fifteen years strong. The front arch reads THE HUNT BOWL®, marking this garment as a true collector’s piece.

Core members of the Hunt Bowl fellowship will receive this garment as a gift ahead of the 2026 Super Bowl.
A  limited number will be released via SoleFoodBrand.com for supporters fortunate enough to secure a piece of this history.

The Hunt Bowl Helmsman isn’t just apparel.
It is a testament to loyalty, legacy, and the families we build along the way.